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3/6/2008
Why Pens?
2/24/2008
Why Calendars?
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Date: 3/6/2008
Title: Why Pens?
Why Writing Instruments Should Be Part of Your Advertising Mix.
RESEARCH PROVES…
96% of recipients will use your pen every week.
91% of the people who receive a promotional pen remember the message.
87% of recipients enjoy receiving a promotional pen.
85% of recipients will remember your company name.
Date: 2/24/2008
Title: Why Calendars?
Consider the facts before making your next advertising investment. Calendars offer premium exposure at a great value.
# On average, a person looks at a calendar 12 times a day, 84 times a week. After 365 days, your brand will leave a definite impression: 4380 times!
# 83% of customers purchase products or services from the advertiser who supplied them with a calendar, while only 78% did business with the advertiser before receiving the calendar.
# 94% of all business people can recall the advertising message on their calendars
Meaning - a calendar serves as a point of reference viewed countless times a day. It says something about us when we display it in our space - telling the world where we live, what we like, how we work or what is meaningful to us
Endorsement - the display of your calendar by your customer, is a personal recommendation of your brand to anyone who sees it. when a person demonstrates loyalty to a brand, others think they should buy that brand too
Relevance - to cut through the clutter and reach its audience, a brand must be personally relevant. the functionality and visual appeal of a calendar gives your brand added relevance, while subtly overcoming the inevitably "tune-out that occurs when people are bombarded with thousands of message from every direction, in every medium
Value - even better, the variety of calendar formats and unlimited custom design possibilities result in a high-perceived-value package for your brands image and message
Advertising Mediums:
calendars - careful targeting, clear messaging and long-term visibility make these advertising tools the high-impact low-cost alternative to other media
newspapers - your ads that last one day, compete with hundreds of other for attention, often missing your target audience completely
magazines - your ads in trade publications are more likely to reach your target, but may have visibility for only a week or two
radio - expensive audio spots often fall on the "deaf ears" of people outside your target despite their advantage of being quickly changeable
television - even when your ad finds its audience, it compete for attention with countless others, not to mention the possibility of a fast channel change by the viewer
internet - software to suppress "pop-ups" and site that prohibit banners ads have reduced the options for effective web-based advertising beyond your own site
direct mail - when carefully targeting, your ad has a chance getting its message through, as long as it is interesting enough to get opened before it's discarded
When you see how calendars compare to other forms of advertising, the choice is obvious. Calendars outperform the competition. It's An Easy Decision!
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